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Geraldine Goh

Senior Business Consultant

I am a Senior Business Consultant with over eight years of experience spanning both F&B business ownership and professional loan consultancy. Having been a business owner myself, I bring strategic empathy to my work—the ability to look beyond the numbers and truly understand the pressures, risks, and decisions business owners face.

My strength lies in identifying the exact liquidity gap a client is experiencing and structuring financing that serves as a bridge rather than a burden. I focus on solutions that stabilise operations first, then create room for recovery and growth.

I primarily work with F&B operators and logistics businesses, advising on short-term bridge loans, working capital solutions, and non-traditional corporate financing. My approach is honest, practical, and forward-looking, ensuring that every financing decision supports a clear business roadmap.

I believe every business deserves the right liquidity at the right time, and I aim to provide the honest, strategic advice I wish I had when I was running my own business. One achievement I am particularly proud of is guiding multiple SMEs through complex liquidity crises, including structuring clear bridge-to-bank refinancing roadmaps within tight one-year milestones.

After speaking with me, clients should feel relieved and clear—understood by someone who has been in the trenches, and confident that there is a logical, actionable path forward for their business.